Incubators, Accelerators, and Curators of what's next in Beauty.
Partnering with visionary founders to build, formulate, and scale the beauty brands defining the next decade.
We build the brands that shape the future of beauty,
from a single island to the world.
Read Our Story
Everything a modern beauty house needs.
Formulation & Product Development
Clean, clinical, or indulgent, our labs and chemists take a founder's idea from concept to a shelf-ready formula, benchmarked against category leaders.
Brand Strategy & Creative Direction
Naming, positioning, identity systems, art direction, tone of voice, the durable brand architecture a modern beauty house is built on.
Packaging & Industrial Design
Bespoke primary and secondary packaging with sourcing partners across the US, EU, and Asia, designed for beauty of object and unit economics.
Manufacturing & Supply Chain
Vetted GMP-certified partners, dual-sourced components, and inventory frameworks engineered for launch, scale, and international expansion.
Regulatory, Claims & Compliance
FDA, EU 1223, MoCRA, Health Canada, ANVISA, global regulatory strategy handled in-house so founders never lose momentum.
Growth, Retail & Distribution
DTC infrastructure, retailer strategy, and international distribution, the commercial engine legacy conglomerates spend a decade building.
We build brands from first spark to first shipment.
Founder-led, category-defining beauty brands, developed inside Airmaris from concept through launch, and scaled with the discipline of a global operator.
How We IncubateThe operational backbone of a modern beauty house.
Product development, manufacturing, regulatory, retail, distribution, and growth, the depth typically reserved for legacy conglomerates, available to the next generation of independent brands.
Explore the PlatformGreat products deserve great audiences.
We identify and manage next-generation beauty brands ready for greater visibility, connecting each product with the community that will love it most.
Start a ConversationBy the numbers
Founded in San Juan, Puerto Rico
Brands in incubation
SKUs formulated in-house
Countries served
Our founders build in quiet.
Airmaris operates on discretion. The brands in our incubator and accelerator remain private during formation, case studies and named partnerships are shared only after launch, and only with the founder's blessing.
Build the next generation of beauty with Airmaris.
Founders, creators, and established brands, we're always open to a conversation. Introductions are confidential.
About Airmaris
A house built for the founders shaping beauty.
Airmaris Beauty creates and acquires beauty brands and focuses on developing them into global powerhouses.
Our story
From a studio in San Juan, to a house that partners with founders worldwide.
Airmaris was founded on a simple observation: the world's most exciting beauty brands weren't coming from legacy conglomerates. They were being built by founders, artists, and creators with taste and conviction.
We built Airmaris to be their platform, a Puerto Rico based house that combines the operational depth of a global corporation with the creative discipline of an independent studio.
A decade later, we've formulated across skincare, fragrance, color, body, and wellness, with founder-led brands loved in 32 countries and counting.
Mission
To use beauty to make the world a better place, one extraordinary brand at a time.
Vision
A world where every founder with a vision for beauty has a house behind them.
Culture
A culture built for craft.
We hire for taste and rigor in equal measure. Our teams span perfumers, chemists, editors, designers, engineers, and operators united by a love for what beauty can be.
Values
What we hold true.
Craft
We treat every brand as a work of design, considered, deliberate, and finished to the last detail.
Curiosity
We chase what's next in beauty, culture, and science. We stay students of the industry.
Founders First
The founder's vision is the north star. Our platform exists to amplify, not replace it.
Global by Design
We build for the world from day one, across markets, channels, and cultures.
Responsibility
Beauty is intimate. We take that seriously, in formulation, sourcing, and impact.
Boldness
We invest in the brands that dare to define the category, not decorate it.
Timeline
A decade of building.
- 2016
Airmaris is founded in San Juan, Puerto Rico with a single premise: partner with the founders defining beauty's next era.
- 2018
The first incubated brand launches in the Americas under a founder-first model.
- 2020
Airmaris formalizes its formulation studio and opens sourcing partnerships across the EU and APAC.
- 2022
The accelerator platform matures, 40+ specialists across creative, science, and supply.
- 2024
Airmaris crosses 200 SKUs formulated and 32 countries served through partner brands.
- 2026
The house expands its accelerator into European distribution, staying founder-first and discreet by design.
What We Do
Incubator. Accelerator. Curator.
Three disciplines, one platform. We build, scale, and curate the beauty brands defining the next decade.
Incubator
Every brand has a story.
We partner with founders, creators, artists, entertainers, and entrepreneurs to create beauty brands that reflect authentic creative expression. We also identify white space opportunities and launch our own category-defining brands from the ground up.
Accelerator
The industry's most complete growth platform.
From formulation to global launch, the Airmaris accelerator gives brands the operational backbone typically reserved for global conglomerates, retail, distribution, creative, and growth.
Curator
Great products deserve great audiences.
We identify and manage next-generation beauty brands, connecting each product with the community that will love it most, and shaping distribution across DTC, retail, and international markets.
The platform
Services built for global scale.
- 01Product Development
- 02Packaging & Industrial Design
- 03Brand Strategy & Naming
- 04Manufacturing
- 05Supply Chain
- 06Regulatory & Compliance
- 07Creative Direction
- 08Marketing & PR
- 09Influencer & Talent Network
- 10Retail Expansion
- 11Global Distribution
- 12E-commerce & DTC
Careers
Build with us, when the moment is right.
We're a small, deliberate team. There are no open positions at the moment, but we're always in conversation with exceptional operators, creators, and scientists in beauty. Leave your details and we'll reach out when the right seat opens.
Current status
No openings today.
When we hire, it's usually across brand, product development, formulation science, creative direction, and operations. Tell us where you fit and what you're looking for.
Based
San Juan, Puerto Rico
Select roles remote across the Americas.
Contact
Start a conversation.
We read every message. Tell us what you're building or what you're curious about, and the right person on our team will respond.